The Future of Specialty Coffee in Mexico

TOLO is redefining the specialty coffee experience through next-generation technology, exceptional barista expertise, and an unwavering commitment to quality. We're building Mexico's most loved coffee brand—one cup at a time.

The Opportunity

Mexico's specialty coffee market is valued at $1.59 billion (2024) and projected to reach $3.68 billion by 2033—a 9.82% CAGR. The Mexico City megalopolis (CDMX, Toluca, Puebla, Querétaro) represents the fastest-growing segment, driven by millennials and Gen Z demanding better coffee experiences.

Yet most cafés deliver inconsistent quality, impersonal service, and friction-filled experiences. TOLO exists to change that.

Our Solution

We combine world-class barista expertise with proprietary technology to deliver the Good Coffee Promise—exceptional coffee, warm service, and a seamless experience every single time.

• AI-powered personalization that learns your preferences

• Seamless mobile ordering—skip the line, never wait

• Real-time operations ensuring consistent quality

• Loyalty rewards that recognize our regulars

• Partnerships with the best local and regional suppliers

Traction

Founded in 2025, we've already proven strong product-market fit:

• 1,000+ registered users

• 23% month-over-month sales growth

• 1 flagship location in Toluca proving our concept

• Customer-first culture driving organic word-of-mouth

Our Vision

Within 5 years, TOLO will become Mexico's leading specialty coffee brand—the go-to destination for coffee lovers who demand excellence. We're not just building cafés; we're building a movement.

The Team

Rodrigo Esquivel, Co-Founder — Business strategy and finance expertise, driving sustainable growth and operational excellence.

César Guadarrama, Co-Founder — Technology and coffee expertise, building the products and experiences that delight our customers.

The Raise

We're raising pre-seed funding to accelerate our growth:

• Expand marketing and customer acquisition across the Mexico City megalopolis

• Open new flagship locations in strategic markets

• Scale our technology platform for the next phase of growth

Join Us

We're looking for investors who share our passion for exceptional coffee and believe in the power of technology to transform customer experiences.

Request our pitch deck: investors@tolo.cafe